Wake up and smell the bacon! Beeps and buzzers are gone at Holiday Inn Express. The hotel chain has introduced a brand-new device that wakes guests up with the sweet and savory smells of breakfast. Guests will be offered the chance to try out the new alarm clock at locations in Australia, New Zealand, Singapore, Thailand and Japan. Guests will be able to pick the wake-up scent of their choice, with options including coffee, bacon and blueberry muffin in Australia and New Zealand. Guests in Japan can add Nashi pear to the options, and those in Singapore can also select mango. The alarm itself acts like a diffuser, releasing the delicious scent of your favorite breakfast item when it’s time to wake up. The concept was inspired by research commissioned by Holiday Inn Express that found that 58% of travelers in the Asia Pacific said a pleasant smell would help them feel better when they wake up, especially while traveling.
