Aldi’s “Aisle of Shame”

Over the past several years, discount grocery retailer Aldi has built up a loyal shopper base that rivals those of Whole Foods or Trader Joe’s. In addition to its low prices and quarter premium for shopping carts, it has also attracted attention for what Aldi aficionados have dubbed its "Aisle of Shame,” and for Aldi fans, it’s the most exciting part of the store. The Aisle of Shame is a nickname for Aldi’s middle aisle, which in most stores is brimming with specials on food items as well as non-food products. Shoppers can find anything from a churro maker to apple cinnamon-flavored dog biscuits. The most popular viral finds of 2021 were some Aldi decorative gnomes; a black romper; a “luxury” pet sofa; a fall flannel shirt candle; and a patio dining table. The search — and ensuing bragging rights — have made the aisle a kind of social media scavenger hunt. Unfortunately, not every Aldi is equipped with an Aisle of Shame. Considering the free publicity, Aldi might want to remedy that.