Wife Turns Her Unsuspecting Sleeping Husband Into a Model To Sell Her Clothes Online



The pandemic has been a terrible time for fashion sales, with many people turning to e-commerce to satisfy their desire for new clothes. While small sellers can’t compete with big brands in terms of marketing, they can stand out from the crowd and attract new customers with a little bit of creativity. Jocelyn Caday, owner of Jo’s Online Shoppe, runs an online boutique that has just given the entire online industry a masterclass on how marketing is done. Finding her husband sleeping in the perfect position, she decided to use him as a clothing model to showcase her new items. She “dressed” him in pants, dresses, skirts and flowery tops and then took pictures. Fortunately for Jo, those photos went viral and her business exploded. The lesson for online sellers…….”no mannequin, no problem.”