Why Google Is No Longer the Leading Search Engine



Regardless of where you live, what you do for a living, or what your interests are, it’s likely you’ve performed a Google search at some point in your life. The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. First there was “fake news,” followed by biased search results. Today, users are complaining that the once-unrivaled search engine is simply serving up lightweight content to answer common questions. Google has become a jungle — a tropical paradise for spammers and marketers. If you search for information about China, chances are the first result you will get is the name and address of your nearest Chinese restaurant. When people search for things, they want specific information, not “related” information. After so many failures, people have been have been abandoning Google in droves, choosing instead to use other search engines like Bing and the privacy search engines DuckDuckGo and StartPage. It’s not clear if Google will be able to solve its biggest issue overall: the drip-drip-drip of criticism. While no search engine is perfect, we have to hold Google and other search engines to a high standard and highlight where things clearly go wrong.