The Reason We Never Hear the “In a World” Voice In Movie Trailers Anymore

Don LaFontaine had a voice that anyone would recognize. As a voice-over artist, he recorded thousands of movie trailers and TV commercials, and became famous for his delivery of the phrase "In a world," which kicked off countless trailers. It began in 1964, when he was hired to fill in as the voice-over artist for the film Gunfighters of Casa Grande. When MGM executives heard his booming voice, it sparked the beginning of LaFontaine’s career as the go-to guy for trailer voice-overs. Sometimes doing up to 35 promotional voice-overs in one day, LaFontaine voiced over 5,000 movie trailers. With the cost of voice-overs running $100 for a 15-second spot, he was making in the neighborhood of $1,000 per trailer. LaFontaine passed away in September 2008 after complications from a collapsed lung. It’s estimated that his net worth at the time of his death was $80 million. His final voice role came in Phineas and Ferb, where he said his “in a world” line one last time.