The Story of Tacoma’s “Elf” Storage Building

There's no marketing genius behind Tacoma Elf Storage in Washington. It wasn’t a ploy by the company to get free press, or even an enthusiastic holiday reveler looking to spread cheer. It was simply a happy little accident by our feathered friends. One day in 2007, Tacoma Self Storage was visited by a flock of birds, and one of the birds just happened to land atop the “S” on the “Self” portion of the neon sign. The little bird accidentally hit the switch on the “S” and a star was born! Though legend has it that elves have free reign of the building, so far there’s been no confirmation of that. S”elf”ie takers and Christmas photo enthusiasts are welcome to stop by and take a photo during the holiday season.