BaddieWinkle: The Coolest 90+ Social Media Influencer

When most folks are pushing 90 years old, they’re probably in a retirement home watching Wheel of Fortune, but that's not the case with BaddieWinkle, the hip retiree turned Instagram influencer. Helen Van Winkle has amassed over 3.1 million adoring fans on her Instagram, where she can be seen sporting loud, hip, and eye-catching outfits. Age hasn’t dulled Baddie a bit. She loves Drake, trim bodysuits, chunky platforms, and counts Rihanna, Miley Cyrus, and Nichole Richie as personal fans. Winkle has also launched a major fashion campaign with MissGuided and released her first book, Baddiewinkle’s Guide to Life, in 2017. The retiree, who lives in Kentucky, says she’s always been a rebel and a rule-breaker and has broken plenty of hearts along the way. However, beneath the Baddie persona, eccentric style, and killer outfits, lies a deeper meaning to Winkle. In a recent interview, she revealed that her lifestyle change was a way to help her cope with the passing of her husband, who tragically died on their 35th anniversary, as well as the sudden death of her son from cancer. Things haven’t exactly been rainbows and lollipops for Winkle, but she says that reinventing herself has certainly helped her not only grieve but to bring some joy into this world. Whether you’re 21 or 91, Winkle is proof that you’re never too old to reinvent yourself and embrace your inner teenager.