What Happens to the Losing Team's Pre-Printed Championship Shirts?

Following a big win in the Super Bowl, World Series, NBA Finals, or any other major sporting event, fans want to get their hands on championship merchandise as quickly as possible. To meet this demand and cash in on the wallet-loosening “We’re No. 1” euphoria, manufacturers and retailers produce and stock two sets of t-shirts, hats and other merchandise that declare each team the champion. On Super Bowl Sunday, that means apparel for either the Tampa Bay Buccaneers or the Kansas City Chiefs will quickly fill clothing racks and get tossed to players on the field once the game concludes. So, what happens to the losing team’s clothing? It turns out that it actually goes to charity. Good360 — a charitable organization in Virginia — handles excess consumer merchandise and distributes it to those in need overseas. The losing team's apparel—usually shirts, hats, and sweatshirts—will be held in inventory locations across the U.S. Following the game, Good360 will be informed of exactly how much product is available and will then determine where the goods can best be of service.