Drivers With More Expensive Cars Are Less Likely To Yield To Pedestrians

Imagine that you’re driving down the street and you come up to a crosswalk. The stop light is beginning to change and a person is getting ready to cross the street. Do you speed up and try to make it through before getting stuck, or do you slow down and give them the right of way? Unfortunately, many consumers would choose the former, and it turns out that the value of the car they drive may be a big predictor of their behavior. A report from the University of Nevada recently found that only 28% of drivers slowed down and yielded to pedestrians. Perhaps more eye-opening is the fact that the likelihood that they would stop went down by 3% for every extra $1,000 that their vehicle was worth. Researchers say more education is needed to teach drivers that they legally have to yield to pedestrians. Some states have even taken to putting crossing signs at crosswalks, indicating that it’s a state law to stop when there’s a pedestrian in the crosswalk.