What Ever Happened to Colored Toilet Paper?



If you’re old enough, you might remember a time when toilet paper came in a glorious cornucopia of soft pastel colors, from lavender to pink to beige. These days, when you walk down the toilet paper aisle, everything is the same color: white. So, whatever happened to all the colored toilet paper? Colored toilet paper first appeared in the 1950s, when bathrooms were also colorful. Sometime around the 1980s, colored toilet paper began to disappear from the shelves when doctors began warning people that the dyes in it could be harmful to their skin. There were also environmental concerns about the dyes. It didn’t help that bathrooms by the 1980s had migrated to muted colors, which called for nothing more flashy than plain old white toilet paper. The good news is that a company called Renova still offers a line of colored toilet paper, but it’s not cheap. A 6-pack of the blue will set you back $16.20, and let’s face it, then you’d have to remodel your bathroom to match the colorful toilet paper.