Botched the Turkey This Thanksgiving? Whole Foods Will Give You a Gift Card



Every year, a new class of rookies tackles one of the highest-stakes culinary endeavors of the year: Thanksgiving dinner. Ruining a side dish or two might not make for disaster — especially if it’s cranberry sauce — but botching the bird is another story. Luckily, there’s an insurance plan for that. Whole Foods and Progressive Insurance are collaborating on a “Thanksgiving Turkey Protection Plan” that encourages amateur chefs to take on the turkey without fear of failure. Basically, anybody who buys a whole uncooked turkey from Whole Foods between now and November 22 is eligible to apply for a free $35 Whole Foods gift card if the cooking process doesn’t go so well. It doesn’t necessarily have to end with sooty poultry and a smoke-filled kitchen — your turkey could simply be so dry that even gravy can’t save it, or so under-cooked that your family members are forced to take turns microwaving their slices. To apply for the insurance plan you must to provide three pieces of information: your Whole Foods receipt, a photo of the offending turkey, and a description of why it counts as a cooking fail. Whole Foods will accept submissions here on November 26 (Thanksgiving) and November 27, and then award gift cards to the first 1,000 qualifying participants.