The Capitol Records Building’s Secret Message

The iconic Capitol Records building in Hollywood has been sending out a secret message since it opened in 1956, and anyone passing by can read it. The blinking light atop the tower spells out the word "Hollywood" in Morse code. The idea came from Capitol Records president, Alan Livingston, who wanted to advertise Capitol’s status as the first record label with a base on the west coast. It was switched on by Leila Morse, the granddaughter of Samuel Morse, and the only time in the building’s history that the message has changed was in 1992, when the light blinked “Capitol 50” in honor of the label’s 50th anniversary.