“Military Grade” Is Just a Marketing Ploy

Back in 2015, Ford Motor Company made it clear to anyone with a television that it’s new F-150 pickup was “military grade.” Ford staked its entire marketing campaign on the idea that the F-150 met the apparently very high bar of the U.S. military. Meanwhile, soldiers were laughing their heads off. That’s because in the armed forces, “military grade” isn’t the best — it’s the cheapest stuff that gets the job done. Technically speaking, military grade refers to Military Standard-810 — a loose set of requirements that companies would need to adhere to in order to have their product considered military standard grade. Even then, they’re not really requirements, but more like guidelines that manufacturers can use to test their own products to see whether or not they would be military grade. The Military Standard-810 was created to simplify the procurement process of gear for millions of soldiers. That way, if you’re in charge of buying a million helmets for the Army, you can be confident that the companies competing for your business are at least meeting your basic, minimum requirements for resiliency. So, while Ford says its F-150 has a “military-grade aluminum alloy body,” that could simply mean that it’s any old aluminum alloy that just so happens to be included in the long list of alloys the military uses for various applications. The bottom line? You can trust a product that’s actually used by the military, but if you see a keychain flashlight or a cell phone case that’s “military grade,” it’s a load of bull.

Thursday, Sept. 24, 2020

Thursday, Sept. 24, 2020

On This Day

1869 - Thousands of businessmen were financially ruined after a panic on Wall Street. The panic was caused by an attempt to corner the gold market by Jay Gould and James Fisk.

Fact of the Day

In Japan, if a working day falls between two public holidays, that working day becomes an additional holiday by law, also known as “Citizen’s Holiday.”

Nature Oddities

When jaguars eat the leaves of the yaje plant, the are affected in much the same way as domesticated cats are affected by catnip.

Food and Drink

Tater tots were invented in 1953 when Ore-Ida founders were trying to figure out what to do with leftover slivers of cut-up potatoes. The product was first offered commercially in stores in 1956.
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